Now that you’ve put in the work to start building your email list, it’s time to check in to see how your hard work is paying off. Think back to what the original goal for your email list was. Was it to stay in touch with your clients? Promote content from your blog?...

Everyone has heard the saying “quality over quantity” - when it comes to your email list, that saying definitely rings true. Getting the most out of email marketing isn’t about having millions of subscribers, it’s about converting your subscribers into paying...