Now that you’ve put in the work to start building your email list, it’s time to check in to see how your hard work is paying off. Think back to what the original goal for your email list was. Was it to stay in touch with your clients? Promote content from your blog? Advertise a new product? Now think: are you reaching your goal? Before you send another email, take the time to assess how your current email marketing is performing.   Learn from Your Metric Most email marketing platforms have free built-in analytics. While it’s easy to get overwhelmed by all the numbers, there are a few...

Everyone has heard the saying “quality over quantity” - when it comes to your email list, that saying definitely rings true. Getting the most out of email marketing isn’t about having millions of subscribers, it’s about converting your subscribers into paying customers. When people join your email list, they’re essentially telling you, “I want to know more.” While they may not be ready to buy at that exact moment, they are giving you an opportunity to convince them to stick around. This means you absolutely must take time to nurture your email list and make certain that your target audience...

“The quickest way to do many things is to do one thing at a time.” - Christopher Westra You might be thinking that the best way to get things done is to multitask and work on many things at the same time. But by juggling too many tasks, you’re well on your way to feeling overwhelmed and eventually burning out. This doesn’t do your business any good at all. When you focus on working on just one thing at a time, you’re able to think deeper and be more creative, which results in a better finished product. Use Starbucks as an example: they started with just one thing, coffee. They were able to...